As evidenced by the historically significant “Silk Road,” which facilitated commerce between Europe and the Orient, trade in goods has been a notable feature of human historical behavior. The cultural style of commercial activity has evolved in form and practice pragmatically, in sync with the evolution of society. Man’s current technical progress has facilitated public absentee sales solicitation and acceptance by a mass market through the utilization of electronic and digital facilities. Inarguably, the most common transactions numerically take place through the dynamics of mass-market television sales; the latter, light years in difference from the ancient camel-donkey transportation of rugs and spices for sale on the ancient Silk Road.
The facility and universal reach of television have enabled the phenomenon of mass sales transactions which have evolved in such a vast number and proliferation, that nuanced personal observations can permissibly be ascribed to the respective, distinct classes of purchasers (“the relevant market”) to determine the nature and content of the best relevant sales pitch, in the perception of the televised merchant’s perception, as of the temporal demand for the relevant consumer category.
We would make contextual reference to two specific categories of consumers: those who programmatically purchase cosmetics and those who are consumers of advertised medicine.
FERVID COSMETIC USERS:
In treating this category, we would choose to assert two preliminary principles: The first being the observation that the greatest users of enhancing cosmetology are women, and the second that the context of the following remarks is not intended to be inapplicable to the routine, daily ritual of dressing for the day.
The intended subjects of our remarks in this category are consumers who needfully seek to disguise their age, in the desired effort to appear younger; presumably, as a felt means of making themselves acceptably attractive. Catering to this popular aberration provides a tactical and highly profitable advertising motivation and a profitable tool in the effort to sell make-up. products; it is also, more fundamentally, an indication of the numerical prominence of a ubiquitous, jejune and immature persona, addicted by the thematic failure of mature perception.
To aspire to remain youthful throughout the entirety of the evolving life cycle is, arguably, clinical neurosis. The unrealistic attempt to prolong the appearance of eternal youth is characterologically immature; nevertheless, is a perverse boon to advertisers.
Life is appropriately and acceptably lived in the setting of its various stages, and the succeeding criteria for beauty, beneficially change with life’s natural seasons. To be transfixed by the myth of eternal youth is not only falacious, but ultimately defeated.. The standards of authentic beauty should relate to rational aesthetic criteria, appropriate to each respective stage of life. As an illustrative example, our favorite actress has always been Ms. Sophia Loren, appropriately beautiful at ages 21, 41, 6i, and in her eighties,
ADVERTISED MEDICINE:
This category of popular television advertisement is not only foolhardy but potentially dangerous to human health and life. As a passing observation, the most numerous ads appear to be for the sale of medication indicated for eczema, depression (including bi-polar), HIV, weight loss, diabetes, and the alleged promotion of sexual and mental potency.
The represented benefits of such advertised medications are, in their presented dynamics, similar to the tactical sales methods of advertised cosmetics, but, notably, are potentially dangerous to life and health.
It is an empirical fact that individuals empirically possess nuanced chemistry and physiological singularity. The daily, generalized, and ethically irresponsible solicitation to a universal television audience of potentially inappropriate and harmful medicine may result in hazardous reactions and even mortality.
The responsible taking of a new patient’s medical history by a treating physician may be the most cogent part of his curative services. The gattling-gun speed, or indiscernible small type of the accompanying reservations or warning afforded by the advertiser (especially to the layman consumer), is ineffective and a caricature of the appropriate. exercise of ethical caution and judgment warranted.
It has been our considered view that, similar to the banning of cigarette ads, based upon their demonstrated harm to health, medicinal recommendations should be responsibly limited to treating physicians, with knowledge of the patient’possibly nuanced hazard of negative medical responses as opposed to the crass and commercial irresponsibility of, being hawked on public television.
-p.
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